Terrific post over @paidcontent today:
According to a new survey, it’s not location-relevant advertising that is most valued by mobile consumers; it’s mobile ads that are personalized to a users’ tastes.
So, let’s look at our http://contentAI.com Mobile Retail demo with a virtual clerk. In a couple of quick messages, the Brand derives market research data and the User is delivered a personalized mobile coupon specific to their needs that day, at that place, at that time. All without GPS, accelerometers or Ouiji Boards.
Just ask them.