The MPAA are traditionally behind-the-curve (let’s say, “historically” on many issues).
So it was interesting to see this statement from their CEO, Chris Dodd:
“Our business has become much more than simply making a great movie and inviting our customers to a theater,” Dodd said. “This new age of the connected consumer is here, and so we must adapt.”
Driving more movie attendance through deeper audience connections with story and character (from their 2nd Screens) is our favorite topic.
Now, the issue for “Hollywood” really focuses on the Unions and their abilities to adapt to incorporate Talent (Writers, Directors, Actors) across multiple screens beyond “marketing” spends, but where it’s inherent to the Production and story itself.
Hollywood studios must embrace younger moviegoers on their turf — through connected devices …— former Sen. Chris Dodd, CEO of the Motion Picture Association of America, told an industry gathering.
OK, sounds good. Now, let’s start extending story and character to the 2nd Screen in a format that is intuitive and natural.