INTEL’S appUP (Windows 32 & 64)**
http://www.appup.com/applications/applications-My+Santa+Talk

Want to learn more about conversational mobile marketing, entertainment and mLearning  from the team?  We’ll be showing some private Beta demos with new features and discussing how our integration with apps will further expand the platform.

Yes, most of the emphasis of attending is on the contentAI studios side of the coin with regard to mobile marketing and entertainment.  But, we’re also looking at mLearning relationships that can reach a significant number of International users.

Pop us an email and let’s connect.

We’re anxiously awaiting AppsGeyser to tweak their platform so that the apps can be submitted into the new AMAZON Android App Store (whatever it will be called???).  Word is “about 2 weeks.”  In the meantime, the apps are already on the main Android Market, GetJar and a few others.

The news that BLACKBERRY’S tablet will be compatible with Android apps was a fascinating development in terms of some level of standardization emerging.  We hope more OS’s will allow x-platform app access.  We still highly believe in mobile web and a build-once strategy; but, the AppsGeyser solution allows us to leverage our single build but be found in multiple locations.

Finally, we were impressed with the Vid.ly “universal URL” offering to deliver optimized video across all mobile (and desktop) devices and platforms.  Very cool.  It also has an embed feature which is the first we’ve seen for mobile (though we’ve talked about it endlessly).

It’s great to see the mobile ESL efforts taking off.  Global traffic has increased on ESLai.com — and, the engagement analytics are terrific to review.  But, the real “perk” is reviewing the anonymous chat logs from the ESLai.com and contentAI.com mobile apps — Are we creating “believable” scenes between virtual characters and people?

You betcha.

No “apps” required — Any phone with data access will be able to interact and join Santa on a narrative adventure.

The production of the story pulled on many disciplines, from scriptwriting, to natural language processing, to creation of mobile friendly images designed for on-the-go viewing and engagement.

The purpose of the piece is two-fold – to introduce agencies and brands with the broader services of contentAI studios with regard to WAP content and delivery…truly, this is a new story telling format.  And, to open this up to consumer-facing engagement…to see how End Users will respond?  How they will commence the engagement (QR, 2D or shortcode and keyword)?  To see how we can continuously improve our content offerings.

The plan is to re-release MySantaTalk each Holiday Season with whatever new (sleigh)bells and whistles we’ve concocted during the year.

Ho. Ho. Ho.

Beta release is for early November with a mid-November launch.

You can get a feel for the platform and it’s marketing applications at:  http://contentAI.com/demos/retaildemo

While we really enjoy seeing this used for marketing and also mobile learning — We’re anxious to apply this technology and delivery service to entertainment and story-driven content.

The impetus for launching contentAI.com was as an ancillary story platform for film, television and internet television properties…providing the ability for on-screen characters to engage in one-to-one conversations with the audience — to break down the wall between character and audience and turn the audience into Participants.

The ability to enhance the interactive narrative conversations with visual and audio materials is a fascinating new story platform to explore…

Stay tuned…

http://contentAI.com/capnwag

The earlier demo version (found on our Demo page) now features an enhanced story, more personalization, as well as being a pre-app version of how interactive narrative and imagery will combine to create memorable experiences. Combining video, stills and interactive conversation within a single experience points to a new method of storytelling, where the User participates in the unfolding of the Story itself.

Enjoy — we did.

31 March 2010