Buzzwords are a double-edged sword. They demonstrate that the discussion is relevant with some immediacy. Yet, the buzzwords are often barely defined phrases that have little more than superficial understandings attached to them.
I’m referring to the word “pivot,” in the tech start-up or tech start-up again, then again, world.
It implies that a company is changing course. It is abandoning it’s original goal and setting it’s sight elsewhere.
As zyntroPICS just launched a new unit, baubleApp.com, we were asked if we were ‘pivoting’ the company?
The answer is a resounding “no.”
We are simply moving forward and adding additional resources to keep moving forward.
But, sometimes, moving forward also accepts that we are moving into an unknown territory. The World changes. We don’t “pivot,” we venture into that new territory…but, our underlying goal remains the same.
zyntroPICS can be defined as a company, really, a handful of people, who hang out at the intersection of media and emerging technology, where we produce and tell stories.
Sometimes that means working with beta-level interactive video tools.
Sometimes that means figuring out how to manufacture products with NFC chips in them that lead to mobile applications.
It’s not a pivot.
It’s just another step forward.
It means no two days are ever alike. It means we have to keep learning new things. It keeps it all very interesting.