We’ve been fans of 2D/QR Tags for almost two years and it’s great to see them moving into the marketplace and gaining some early traction in the States.
The reason for their appeal is that a 2D/QR Tag creates a “bridge” between two Worlds: Print and Mobile. As Producers with a background in cross-platform (transmedia) storytelling for nearly 15 years, in the past, we’ve dealt with disconnected platforms…now, 2D/QR Tags provide a “bridge” between two prime story locations. Basically, adding a “bridge” to span one media to another makes “transmedia” more intuitive for the End User.
What will this look like?
The most basic example is the Children’s cereal box. They are deeply engaging and almost always include some storied elements. With a 2D/QR Tag you can migrate the User to a complementary and allied interactive story on a mobile device. Done well, the User will acquire story information from the mobile experience that will help them complete their understanding of the story on the IRL physical box in front of them.
Because a bridge, once built, allows you to travel in both directions.
Please visit our imprint: http://contentAI.com to see how we are creating interactive mobile stories that can bridge to the real world.
