There is an excellent Deck, presented by FLURRY, during IGNITION WEST last week HERE
The two slides that really stand out — Specific to contentAI — Are related to 2-screen engagement times (when the television AND the mobile device are BOTH in use) and the ratio of ad dollars to consumer time (mobile spending will increase exponentially over the coming years to play “catch up”):
Those two slides tell a remarkable story with regard to opportunities for extending television content, both programming and ad-units, to mobile experiences.
After all, 50% of “Location” is the couch.
What interactive/digital folks don’t seem to “get,” is how they continue to consider “television” as “passive/lean-back” engagement.
They don’t understand that it is active, in that it is emotionally engaging.
Extending the emotional engagement, vis a vis, interactive/personalized virtual characters is what our contentAI studios platform was designed to deliver.
Are we finally in the day and age of “convergence” (about 15 years after the concept was first introduced)?
