In association with our allied venture, contentAI studios, the Production and Writing team @zyntroPICS have been developing original franchise properties for cross-platform storytelling. Based on the company’s experience with internet television properties, the goal has been to evolve and converge interactive storytelling in association with internet television. The “passive” nature of internet television seems antiquated. We want it to be directly engaging based on story, not just ads (though, this makes for a very interesting ad unit).
What will the experience be? While watching a video series, the User will be able to Pause the video and then directly engage in a conversation with the on-screen Character through text or voice. Contingent on the outcome of the conversation, upon triggering PLAY, the video will branch and trigger a specific sequence.
Interactive Television and Storytelling
In association with our allied venture, contentAI studios, the Production and Writing team @zyntroPICS have been developing original franchise properties for cross-platform storytelling. Based on the company’s experience with internet television properties, the goal has been to evolve and converge interactive storytelling in association with internet television. The “passive” nature of internet television seems antiquated. We want it to be directly engaging based on story, not just ads (though, this makes for a very interesting ad unit).
What will the experience be? While watching a video series, the User will be able to Pause the video and then directly engage in a conversation with the on-screen Character through text or voice. Contingent on the outcome of the conversation, upon triggering PLAY, the video will branch and trigger a specific sequence.
2010 looks like a great year.