Near Field Communication (NFC) – Google Rolls into Portland for Retail

December 10, 2010 By

From our contentAI blog – We think about End User experience FIRST.  NFC is an emerging mobile “bridge” from the Internet of Things to mobile engagement.  We think it has some legs:

These are the days when being a mobile content technology and service are terrific.

Near Field Communication, which has languished and been plagued by security issues, is taking one giant step forward today with Google’s announcement of rolling out a limited program in Portland, Oregon at the retail level:

http://googlemobile.blogspot.com/2010/12/cross-posted-and-excerpted-from-hotpot.html

Does this sound competitive to QR, 2D and Location Based (GPS) apps?

It is.

Will brands and advertising agencies be attracted to this?

It’s about the User Experience.

How simple and intuitive is the experience?

Being a Portland company, we’ll be trying this out and updating this post.  But, every indication is that NFC could be the next ‘really big thing” with mainstream mobile adoption.  RIM, Apple, Android, Nokia along with the major US carriers have all made announcements in the past month about their commitment to NFC at the OS, device and carrier level.

Filed Under: converged media Tagged With: , , , , ,

Our Teams Converge and Create a Holiday Interactive Mobile Web Experience

November 6, 2010 By

zyntroPICS is extremely pleased with the efforts of its contentAI studios and MySantaTalk teams in the creation of the first WAP (Mobile Web) interactive story that incorporates graphics, animation, audio and video.

No “apps” required — Any phone with data access will be able to interact and join Santa on a narrative adventure.

The production of the story pulled on many disciplines, from scriptwriting, to natural language processing, to creation of mobile friendly images designed for on-the-go viewing and engagement.

The purpose of the piece is two-fold – to introduce agencies and brands with the broader services of contentAI studios with regard to WAP content and delivery…truly, this is a new story telling format.  And, to open this up to consumer-facing engagement…to see how End Users will respond?  How they will commence the engagement (QR, 2D or shortcode and keyword)?  To see how we can continuously improve our content offerings.

The plan is to re-release MySantaTalk each Holiday Season with whatever new (sleigh)bells and whistles we’ve concocted during the year.

Ho. Ho. Ho.

Beta release is for early November with a mid-November launch.

Filed Under: converged media Tagged With: , , , , , , , ,

Interactive Mobile Storytelling

September 21, 2010 By

Our interactive narrative unit, contentAI studios, have entered into an agreement for delivery of “conversational mobile stories and characters” that can include in-chat stream graphics — PLUS, video and audio files.

You can get a feel for the platform and it’s marketing applications at:  http://contentAI.com/demos/retaildemo

While we really enjoy seeing this used for marketing and also mobile learning — We’re anxious to apply this technology and delivery service to entertainment and story-driven content.

The impetus for launching contentAI.com was as an ancillary story platform for film, television and internet television properties…providing the ability for on-screen characters to engage in one-to-one conversations with the audience — to break down the wall between character and audience and turn the audience into Participants.

The ability to enhance the interactive narrative conversations with visual and audio materials is a fascinating new story platform to explore…

Stay tuned…

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Coproduction on Interactive Narrative Prototype

March 31, 2010 By

We were pleased to participate in the prototype development of our affiliate’s “converged media” interactive story found here:

http://contentAI.com/capnwag

The earlier demo version (found on our Demo page) now features an enhanced story, more personalization, as well as being a pre-app version of how interactive narrative and imagery will combine to create memorable experiences. Combining video, stills and interactive conversation within a single experience points to a new method of storytelling, where the User participates in the unfolding of the Story itself.

Enjoy — we did.

31 March 2010

Filed Under: converged media Tagged With: ,
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