We’ve been spending a fair bit of time focused on the emerging 2nd-Screen app space – That space where the first screen (television) extends to some device the audience has in their hand or lap. Much of this market is focused on two things: How to synchronize the 2nd screen (ACR technology) and secondly, “social.”
We, through our contentAI studios platform, focus on extending the story and characters (including characters in ad units) to the 2nd Screen.
The contentAI platform is an “interactive narrative” engine. That means: The audience can engage in a personalized, one to one, text chat with the on-screen character – Just as they “chat” with their friends and family via “social” apps.
It’s a niche. We think it will be extremely satisfying, both for the audience and for the storytellers, who can explore twists and turns through communicating the story in a different format. While we’re having some early conversations with Networks and Producers –
We’d welcome an opportunity to explore 2nd Screen applications with more writers and producers directly. We see 2013 as the “Year of the 2nd Screen” where more creative use of the medium will come front and center, as the “technology” elements move to the background. We’re also developing our own 1st screen content that is designed from the ground-up to incorporate 2nd Screen story and engagement. We’re looking forward to another busy year.