Succinct article from RAI on the need for sychronized 2nd Screen Apps and a “new mindset” from broadcasters…this is a major focus for zyntroPICS and our contentAI platform, where the ability to “extend story” across screens was the raison d’etre for building the platform.
Of course, we see that that “new mindset” needs to begin with writers, directors and producers — both from long-form, short-form and ad-content.
Nice wrap up in the article about the obvious questions:
What can third-party apps provide that a broadcaster cannot?; What can programme owners/originators provide that third-parties cannot?; and What is the market for synchronised advertising, and who gets the money?