Wow, this has been one neglected Blog.
zyntroPICS Inc. is the Parent company to other Business- and Consumer- facing interactive digital properties, with active Blogs, however, we really need to keep this Blog current with general company news and views from the larger digital media perspective. This is where cross-platform happens. And, this is where we’ll provide updates on those initiatives.
The BIG PICTURE is that zyntroPICS remain story-tellers at heart, yet we are expanding the tools and platforms we deliver stories through. Our contentAI studios venture has been expanding rapidly with an emphasis on narrative engagement in mobile spaces. It has now spun-off an eLearning and mLearning Unit:
For conversational English as a Second Language simulations and learning. Way back before they were called “Apps,” zyntroPICS was producing “mobile health apps,” (for Gen 4 iPods); and that interest and passion for engaging and meaningful interactive content remains to this day. So, look for more mLearning and mHealth applications, where we also bring cross-platform tools to bear (Audio and Text is Step 1).
9 July 2010
QR and 2D Tags: Bridges to Transmedia Storytelling
We’ve been fans of 2D/QR Tags for almost two years and it’s great to see them moving into the marketplace and gaining some early traction in the States.
The reason for their appeal is that a 2D/QR Tag creates a “bridge” between two Worlds: Print and Mobile. As Producers with a background in cross-platform (transmedia) storytelling for nearly 15 years, in the past, we’ve dealt with disconnected platforms…now, 2D/QR Tags provide a “bridge” between two prime story locations. Basically, adding a “bridge” to span one media to another makes “transmedia” more intuitive for the End User.
What will this look like?
The most basic example is the Children’s cereal box. They are deeply engaging and almost always include some storied elements. With a 2D/QR Tag you can migrate the User to a complementary and allied interactive story on a mobile device. Done well, the User will acquire story information from the mobile experience that will help them complete their understanding of the story on the IRL physical box in front of them.
Because a bridge, once built, allows you to travel in both directions.
Please visit our imprint: http://contentAI.com to see how we are creating interactive mobile stories that can bridge to the real world.