We at zyntroPICS are finally migrating our primary as well as imprint sites and blogs to reorganize the company’s online presence. After spending so much time working on our partner and client projects, it seemed like it was about time we dressed up a bit ourselves. This has meant deleting many older accounts and activating newer ones.
The downside is that some of our “history” is no longer immediately evident. So, here’s the quick version:
zyntroPICS has been in existence since 1995. The core Team include those with a background in traditional filmed entertainment (distribution, writing, production) as well as computer animation, digital FX, episodic television, streaming video, internet television (including producing one of the first “internet soaps” with brand integration, dual languages and day-and-date broadcast and online delivery). Interactive production has ranged from early laser-discs, to emerging interactive video, conversational story content and mobile applications.
Regardless of technology or platform, at heart, we are storytellers. We just like playing with new toys and tools to connect with the ever evolving User.
Interactive Television and Storytelling
In association with our allied venture, contentAI studios, the Production and Writing team @zyntroPICS have been developing original franchise properties for cross-platform storytelling. Based on the company’s experience with internet television properties, the goal has been to evolve and converge interactive storytelling in association with internet television. The “passive” nature of internet television seems antiquated. We want it to be directly engaging based on story, not just ads (though, this makes for a very interesting ad unit).
What will the experience be? While watching a video series, the User will be able to Pause the video and then directly engage in a conversation with the on-screen Character through text or voice. Contingent on the outcome of the conversation, upon triggering PLAY, the video will branch and trigger a specific sequence.
2010 looks like a great year.